Instagram launch IGTV
On 20 June, Instagram announced they were launching a new stand-alone app for watching long-form, vertical video called IGTV. We give you the what, who, and why of Instagram’s new video platform. The...
View ArticleThree ways to preserve your work-life balance
We’re looking inward this week and giving you three ways to preserve your work-life balance. It’s more important than ever, especially in agency life where everything is constantly changing, and...
View ArticleDoes TV or live-streaming have possession?
Saturday’s World Cup game between England v Sweden was the BBC's highest ever online-viewed live programme. Does this spell the end of the role of television at future World Cups? Well, in a word… no....
View ArticleBravo France. But who won the 2018 World Cup online?
Yes, okay, France won this summer’s World Cup in Russia. But more importantly, who were the winners online… and who were the losers? We put the tournament under the microscope and pluck out our...
View Article50 thoughts we’ve all had in meetings…
If you work in a marketing agency, or any office-based job, chances are you have a lot of meetings. And in those meetings, you have a lot of thoughts. Some are probably relevant to the meeting, and...
View ArticleAgency challenges in 2018: The Lowdown
The digital world is changing all the time, which means there are plenty of ups and downs. We’re not afraid to talk about the downs. The post Agency challenges in 2018: The Lowdown appeared first on...
View ArticleTranslating marketing feedback into actions
Creative work is full of subjective feedback. Sometimes it’s funny, sometimes it’s confusing, and other times it goes against everything you were originally asked to do. Here are a few favourites we’ve...
View ArticleUnderstanding the value of an agency
You know the drill… The people at the top want to see increased profit margins, so you’ve been tasked with making crucial savings. Sound familiar? The post Understanding the value of an agency appeared...
View Article8 tips for client service magic
Those thinking client service at an agency is a doddle are in for surprise. Matt shrink-wraps 10 years’ experience into eight useful tips for keeping your clients from looking like this grumpy cat we...
View ArticleYou’re not the only one with Imposter Syndrome
Imposter Syndrome is a way of thinking that makes you feel like you don’t deserve your role, achievements, or any kind of success. You might have thought you were the only one who felt that way, but...
View ArticleFive pressures and positives of working in digital marketing
Digital marketing is great, but it can be a difficult, fast-paced industry. Constant changes, brand crises, client relationships – it’s not always easy, so why do we do it? The post Five pressures and...
View ArticleWorking on your work-life balance (plus free planners!)
The work-life balance is hard to get right, so we’re giving you a helping hand with some tips to keep the scales balanced and two FREE planners to make sure you’re achieving greatness in a healthy,...
View ArticleDo brands need a controversy checklist?
Brands want to stand out. It’s kind of their whole thing. So, sometimes, they take things too far. It might be time that we created a controversy checklist to keep them, well… in check. The post Do...
View ArticleThe rise of brand purpose
These days, having a purpose is ‘in’, and it’s a trend that we can fully get behind. More brands are taking a stance on important issues, and here’s why you should care. The post The rise of brand...
View ArticleMy favourite things about Social Circle
A new digital marketing and social media event is taking Birmingham by storm: Social Circle. Our agency is helping to organise, but here are my personal favourites things and reasons why you should be...
View ArticleHow to create secure websites and campaigns
We’re taking time to make sure that your brands are aware of their customers’ data privacy and the tools or processes you can use to create secure websites and campaigns. The post How to create secure...
View Article10 ways bring creativity into your culture
Don’t wait for creativity to find you, make it come to you with these 10 tips. The post 10 ways bring creativity into your culture appeared first on Connecting Element.
View ArticleCreating for Gen Z
Will the real Gen Z, please stand up? We’re wondering how to create brands and campaigns you love. The post Creating for Gen Z appeared first on Connecting Element.
View ArticleOur favourite 10 campaigns of 2018 (so far!)
We’re coming at you early with our top 10 creative campaigns of the year, cherry-picked by all members of the team. See if you agree, disagree, or are totally outraged by our picks below. The post Our...
View ArticleDissecting Iceland’s creatively brave campaign
Iceland’s heartbreaking campaign highlighting the damage done by palm oil deforestation may have been banned, but it went viral nonetheless. It was a creatively brave campaign for the brand and we’re...
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